SMOLO Coaching
Coaching Through Change Programme
A six-week structured coaching and training pathway to help people design, validate, and launch small or solo businesses, with a focus on planning, storytelling, marketing, and confidence.
Programme Overview
The SMOLO Coaching Through Change Programme is a 6 week structured business coaching and management training pathway for people moving from employment to self-employment. It provides clear learning outcomes, practical tools, and accountability to help participants design, validate, and launch small or solo businesses.
Each participant receives 14–16 hours of guided learning, including one-to-one sessions, tailored resources, and light support between sessions. The programme builds management capability in the areas of planning, financial literacy, marketing, and digital systems.
Find Your Niche
Not sure where to start? Our Find Your Niche workbook helps you explore and validate your options.
The 6 -Week Pathway
From Idea to Action in Six Weeks
01
Stage: Discovery Call
Focus Area: Needs and readiness
Outcome: Identify focus areas and goals
02
Stage: Mindset and motivation
Focus Area: Confidence, purpose, resilience
Outcome: Personal ‘why’ and confidence to take action
03
Stage: Idea & MVP Design
Focus Area: Business idea validation
Outcome: Testable offer aligned to market and skills
04
Stage: Audience & Storybrand
Focus Area: Customer focus and messaging
Outcome: Simple story, key messages and elevator pitch
05
Stage: Financial Basics & Pricing
Focus Area: Budgeting and pricing
Outcome: Simple revenue/cost model and pricing plan
06
Stage: Setup & Tools
Focus Area: Systems and registration
Outcome: NZBN, IRD/GST, key admin tools and checklists
07
Stage: Marketing & Visibility
Focus Area: Marketing plan and channels
Outcome: 3–5 step launch plan
08
Stage: Review & Action Plan
Focus Area: Reflection and next steps
Outcome: One-page business plan and 30-day action plan